The 2025 Canadian Multi-Residential Satisfaction Study, conducted by simplyDBS with insights from over 27,000 residents across the country, has uncovered a powerful truth: financial health amenities are no longer optional — they’re becoming essential for Canadian renters.
While traditional amenities like yoga or fitness classes may contribute to physical zen, today’s residents are just as focused on achieving financial zen. Renters are increasingly looking for tools that give them more control, flexibility, and opportunity when it comes to their financial health.
Key Findings from the Study
Splitting Rent Payments:
53% of renters have a preference to split rent into two payments during the month.
Building Credit with Rent:
76% of renters consider rent reporting to credit bureaus valuable in their housing journey.
These findings prove that renters aren’t just looking for a place to live — they’re looking for financial wellness tools that support long-term stability and success.
Zenbase: Delivering Financial Wellness to Over 150,000 Homes
At Zenbase, we’ve built our mission around exactly that: empowering renters with tools that strengthen their financial health. Today, we’re proud to already serve over 150,000 homes across Canada, making these renter priorities a reality through:
- CreditBuilder – The first and only dual rent reporting solution in Canada, helping renters improve their credit with every payment.
- CustomRent – Flexible rent payments that let residents split their rent into two manageable installments.
- Coming Soon: CustomDeposit – A new solution that will allow renters to split their security deposit into smaller payments, reducing move-in stress.
Why This Matters
Financial well-being is now a key driver of renter satisfaction and long-term retention. By offering financial health amenities, property managers can stay ahead of rising renter expectations, stand out in a competitive market, and advance their ESG objectives.
The data is clear: financial wellness tools aren’t just “perks.” They’re the new must-have amenities.
With Zenbase, property managers can deliver exactly what renters want — greater flexibility, stronger financial footing, and peace of mind.
Philipp Postrehovsky | Zenbase COO
Philipp is a marketing leader, brand builder and product visionary who has been involved in the fintech scene for over 17 years. In 2013 he co-founded RentMoola, which continues to be one of North America's leading fintech companies with the mission to eliminate the rent cheque and modernize rent collection for the enterprise. Before that, he was a marketing leader for Mogo Technologies, Wonga Canada and began his career at Electronic Arts. Most recently he was SVP, Marketing at Progressa and VP, Digital Marketing at goeasy. He founded Grind For Kids, a program that raised over $1 million for BC Children’s Hospital Foundation and is a mentor to new entrepreneurs.
