The 2025 Canadian Multi-Residential Satisfaction Study, conducted by simplyDBS with insights from over 27,000 residents across the country, has uncovered a powerful truth: financial health amenities are no longer optional — they’re becoming essential for Canadian renters.
While traditional amenities like yoga or fitness classes may contribute to physical zen, today’s residents are just as focused on achieving financial zen. Renters are increasingly looking for tools that give them more control, flexibility, and opportunity when it comes to their financial health.
Splitting Rent Payments:
53% of renters have a preference to split rent into two payments during the month.
Building Credit with Rent:
76% of renters consider rent reporting to credit bureaus valuable in their housing journey.
These findings prove that renters aren’t just looking for a place to live — they’re looking for financial wellness tools that support long-term stability and success.
At Zenbase, we’ve built our mission around exactly that: empowering renters with tools that strengthen their financial health. Today, we’re proud to already serve over 150,000 homes across Canada, making these renter priorities a reality through:
Financial well-being is now a key driver of renter satisfaction and long-term retention. By offering financial health amenities, property managers can stay ahead of rising renter expectations, stand out in a competitive market, and advance their ESG objectives.
The data is clear: financial wellness tools aren’t just “perks.” They’re the new must-have amenities.
With Zenbase, property managers can deliver exactly what renters want — greater flexibility, stronger financial footing, and peace of mind.